Providing effective mental health services for children and young people requires successful working across agencies. Research led by Hillingdon Healthwatch has shown that services for young people in the area with mental health problems are under increasing pressure. We produced an animation to highlight the issues and encourage a move towards more joined-up services. We've also produced an accompanying report, based on research undertaken with young people and their parents, and with mental health professionals.
Building relationships with new audiences requires knowledge and expertise – and a degree of commitment. A successful digital agency wanted to attract new clients in the healthcare and not-for-profit sectors. We worked with them to help position the organisation and supported them in developing a marketing strategy and online modules tailored to the needs of their intended new client base, to build the agency's credibility as potential long-term development partners for NHS and voluntary organisations.
We prepared a slide deck for the Nuffield Trust as part of a joint project with The King’s Fund to highlight the results of a survey into the attitudes of clinical commissioning groups (CCGs) to reform. The results revealed optimism about upcoming changes to their commissioning role, though suggested that careful implementation will be key.
Sustainable energy production that keeps “lights on, and bills down” is key to reducing Britain’s greenhouse gas emissions, according to the UK Energy Research Centre, based at Imperial College London. We designed an e-newsletter template to help the Centre increase engagement with their research programme and encourage contribution to the debate.
As a major teaching hospital, this London trust has a regular rotation of junior doctors in training.
Feedback from previous cohorts had suggested that provision of a central intranet hub would improve information flow and increase their feeling of engagement with the Trust.
In response we created a ‘Junior Doctors' Mess’: an intranet portal for accessing a range of human and academic resources that also offered opportunities for social interaction.
As part of the project we convened a junior doctors’ editorial group, to act as a sounding board during development.
The Institute of Sport, Exercise and Health, an Olympic legacy project designed to improve both elite sports medicine and public health, asked MB Communications to build its new website and manage an ongoing digital communications programme.
The project involved managing the procurement, design and development of the website as a digital communications hub that also encompasses social media and regular news updates.
A year after launch, the website attracts over 4,000 visitors monthly (a 300 per cent increase) and has been central to the Institute's growth.
Finding new ways to deliver health services is central to the NHS’ modernisation agenda. The NHS Confederation wanted to illustrate a range of service innovations being developed across England, with a focus on how organisations were engaging with and consulting professionals, patients and the wider community.
We conducted a series of interviews with senior communications and project professionals undertaking five major reconfiguration initiatives. These formed the basis of a series of briefings for senior NHS managers. Printed copies were sent to the target audience by direct mail, with the digital version forming part of the NHS Confederation’s online resources around reconfiguration.
Attracting supporters and exhibitors is a key part of the marketing programme for the NHS Confederation annual conference and exhibition.
We edited the text and worked with the Confederation’s rostered agency to produce an eye-catching design to help the events team achieve their sponsorship target.
The Teenage Cancer Trust
Teenagers and Young People’s
Cancer Service at UCLH is the primary treatment centre for teenage cancer in London and the South East. We were asked to co-write and design a brochure for GPs detailing the services offered and explaining how to refer patients to the Unit.
The brochure has just been reprinted for a second time.
A London teaching hospital wanted to update its information for patients attending the Emergency Department (A+E). The aim was to inform patients about the best way to manage a range of common conditions, as well as describe the ‘A+E journey’ and suggest appropriate alternatives to A+E.
We edited text and gained clinical approval for a suite of 40 new leaflets (including foreign language versions), then designed and managed printing.
Hertfordshire Partnership University NHS Foundation Trust was undergoing a transformation programme and needed to communicate its vision for change to patients, the media and the local community.
We conducted interviews with senior staff and patient representatives to produce agreed ‘core copy’ to be used as the basis for online copy, information leaflets and externally placed articles.
To support the publishing programme at the Nuffield Trust, we designed a programme of process mapping, writing training and internal communications, to improve the quality of writing and engagement with the publishing programme.
The programme has delivered improvements in writing quality and helped streamline the delivery of publishing projects, as well as providing a series of reference documents and an up-to-date style guide.
The programme has also developed the publishing workflow to accommodate ebooks and print-on-demand editions.
A high-performing NHS foundation trust wanted to create an information booklet for new inpatients, as part of a welcome pack that would also contain socks, slippers and other useful items. We created a design concept for board approval, then edited text and developed the layout. We also produced a safety leaflet and contact card for insertion into the pack.
Since launch the welcome pack has contributed to improved patient feedback and a reduction in readmissions; the pack was runner-up in the Patient Information Network awards ‘Access to Information’ category.
As part of a major site redevelopment, we were asked to edit over 200 pages of text for a London teaching hospital’s new website, to ensure the site content was ready ahead of launch.
The NHS Confederation publishing team was highly experienced, but wanted to move beyond competence to achieve editorial excellence.
We designed and delivered a workshop to first define the key features of top-class copy-editing and then map out a practical implementation process.
The workshop received positive feedback from both course participants and managers.
We were commissioned to produce a briefing to map the role of Health and Wellbeing Boards in the new NHS commissioning landscape, as part of a joint NHS Confederation/Local Government Association project.
Central to this was an infographic poster, highlighting the role of the voluntary sector in developing local commissioning plans.
We have produced a wide range of publications for the Nuffield Trust, both working within the brand guidelines and developing new design directions.
Projects have included a publication to mark the NHS’ 65th anniversary and a new series of policy briefings on key topics in health care, to be published around the 2015 General Election.
For each publishing project, we recruited a team of designers and editors to help deliver the project, and managed print procurement.
Following appointment of a new chief executive the Nuffield Trust wanted a fresh look and feel to signal a new direction. We managed the project from start to finish including procurement, design direction, change management and internal communications.
The result was an elegant new identity that both reflected the Trust’s brand values and supported the Trust's print and digital communications programme.
The Social Care Institute for Excellence (SCIE) produces good practice guides and briefings for professionals working in social care.
We have worked on a wide range of publications, editing the text to ensure accuracy and clarity, and working with designers and printers to ensure delivery on time and within budget.
The Health Foundation is a major independent charity working to improve the quality of health care in the UK.
We undertook a thorough review of the charity’s publishing processes (including a benchmarking exercise) and made several recommendations, which were presented at an internal workshop.