Social Mobility Commission's State of the Nation report

The Social Mobility Commission, part of the Department for Education, promotes social mobility in England. We twice won the contract to produce the Commission's annual report, which presents comprehensive data on child poverty across the UK.

Our team worked with the Commission to produce and implement a house style for text and data visualisations. Working to a tight schedule, we delivered the report to the UK Parliament on time and on budget, working with senior figures within the Commission to ensure quality control and editorial approval.

At a time when austerity was still a central plank of economic policy, this ensured that the Commission's important messages about reducing child poverty and inequality were heard across Government.

Promoting young people’s mental health

Research led by Hillingdon Healthwatch showed that mental health services for young people in the area were disjointed and under increasing pressure. We produced a short film to highlight the issues, along with a report based on research undertaken with young people, their parents and mental health professionals. The results were distributed to local schools and service providers and shared online. The project encouraged a move towards better communication between providers and more ‘joined-up’ services.

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Building healthcare success for digital agency

Building relationships with new audiences requires knowledge and expertise – and a degree of commitment. A successful digital agency wanted to attract new clients in the healthcare and not-for-profit sectors. We worked with them to help position the organisation and supported them in developing a marketing strategy and online modules tailored to the needs of their intended new client base, to build the agency's credibility as potential long-term development partners for NHS and voluntary organisations.

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Photo by Thomas Drouault on Unsplash

Photo by Thomas Drouault on Unsplash

Primary care data visualisation

We prepared a slide deck for the Nuffield Trust as part of a joint project with The King’s Fund to highlight the results of a survey into the attitudes of clinical commissioning groups (CCGs) to reform. The results revealed optimism about upcoming changes to their commissioning role, though suggested that careful implementation will be key.

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Energy research aims to keep the lights on

Sustainable energy production that keeps “lights on, and bills down” is key to reducing Britain’s greenhouse gas emissions, according to the UK Energy Research Centre, based at Imperial College London. We designed a newsletter to help the Centre increase engagement with their research programme and encourage contribution to the debate.

MBC supplied a knowledgeable and responsive service with clear communication, and took the time to understand our needs.
— Dr William Burns, Academic Engagement Manager, UKERC

Junior doctors' intranet

As a major teaching hospital, this London trust has a regular rotation of junior doctors in training.

Feedback from previous cohorts had suggested that provision of a central intranet hub would improve information flow and increase their feeling of engagement with the Trust.

In response we created a ‘Junior Doctors' Mess’: an intranet portal for accessing a range of human and academic resources that also offered opportunities for social interaction.

As part of the project we convened a junior doctors’ editorial group, to act as a sounding board during development.

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Photo by Headway on Unsplash

Photo by Headway on Unsplash

ISEH website/digital communications

The Institute of Sport, Exercise and Health, an Olympic legacy project designed to improve both elite sports medicine and public health, asked MB Communications to build its new website and manage an ongoing digital communications programme.

The project involved managing the procurement, design and development of the website as a digital communications hub that also encompasses social media and regular news updates.

A year after launch, the website attracts over 4,000 visitors monthly (a 300 per cent increase) and has been central to the Institute's growth.

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Communicating the case for change

Finding new ways to deliver health services is central to the NHS’ modernisation agenda. The NHS Confederation wanted to illustrate a range of service innovations being developed across England, with a focus on how organisations were engaging with and consulting professionals, patients and the wider community. 

We conducted a series of interviews with senior communications and project professionals undertaking five major reconfiguration initiatives. These formed the basis of a series of briefings for senior NHS managers. Printed copies were sent to the target audience by direct mail, with the digital version forming part of the NHS Confederation’s online resources around reconfiguration.

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NHS Confederation partnership brochure

Attracting supporters and exhibitors is a key part of the marketing programme for the NHS Confederation annual conference and exhibition.

We edited the text and worked with the Confederation’s rostered agency to produce an eye-catching design to help the events team achieve their sponsorship target.

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