Communicating the case for change in the NHS
Finding new ways to deliver health services is central to the NHS’ modernisation agenda. The NHS Confederation wanted to illustrate a range of service innovations being developed across England, with a focus on how organisations were engaging with and consulting professionals, patients and the wider community.
We conducted a series of interviews with senior communications and project professionals undertaking five major reconfiguration initiatives. These formed the basis of a series of briefings for senior NHS managers. Printed copies were sent to the target audience by direct mail, with the digital version forming part of the NHS Confederation’s online resources around reconfiguration.
Commercial partnerships brochure
Attracting supporters and exhibitors is a key part of the marketing programme for the NHS Confederation annual conference and exhibition.
We edited the text and worked with the Confederation’s rostered agency to produce an eye-catching design to help the events team achieve their sponsorship target.
Young people’s cancer service booklet
The Teenage Cancer Trust
Teenagers and Young People’s
Cancer Service at UCLH is the primary treatment centre for teenage cancer in London and the South East. We were asked to co-write and design a brochure for GPs detailing the services offered and explaining how to refer patients to the Unit.
The brochure has just been reprinted for a second time.
Enhancing emergency information
A London teaching hospital wanted to update its information for patients attending the Emergency Department (A+E). The aim was to inform patients about the best way to manage a range of common conditions, as well as describe the ‘A+E journey’ and suggest appropriate alternatives to A+E.
We edited text and gained clinical approval for a suite of 40 new leaflets (including foreign language versions), then designed and managed printing.
Improving information for patients
A high-performing NHS foundation trust wanted to create an information booklet for new inpatients, as part of a welcome pack that would also contain socks, slippers and other useful items. We created a design concept for board approval, then edited text and developed the layout. We also produced a safety leaflet and contact card for insertion into the pack.
Since launch the welcome pack has contributed to improved patient feedback and a reduction in readmissions; the pack was runner-up in the Patient Information Network awards ‘Access to Information’ category.
Health and wellbeing infographic
We were commissioned to produce a briefing to map the role of Health and Wellbeing Boards in the new NHS commissioning landscape, as part of a joint NHS Confederation/Local Government Association project.
Central to this was an infographic poster, highlighting the role of the voluntary sector in developing local commissioning plans.
Nuffield Trust publications
We have produced a wide range of publications for the Nuffield Trust, both working within the brand guidelines and developing new design directions.
Projects have included a publication to mark the NHS’ 65th anniversary and a new series of policy briefings on key topics in health care, to be published around the 2015 General Election.
For each publishing project, we recruited a team of designers and editors to help deliver the project, and managed print procurement.
“Matthew has a very wide knowledge of publishing. His experience has been central to implementation of an ambitious programme. He can always be relied upon to remain calm and collected, and to turn projects round quickly.”
Nuffield Trust visual identity
Following appointment of a new chief executive the Nuffield Trust wanted a fresh look and feel to signal a new direction. Working with a leading branding agency we managed the project from start to finish including procurement, design direction, change management and internal communications.
The result was an elegant new identity that both reflected the Trust’s brand values and supported the Trust's print and digital communications programme.
“Our brand review project produced an excellent new visual identity for the Nuffield Trust. The new identity is a cornerstone of our revamped communications programme. Matthew managed the project expertly from start to finish. Highly recommended.”
Offender Health Collaborative briefing
The National Liaison and Diversion Development Network is an initiative aimed at improving health outcomes for offenders and reducing reoffending.
We were asked by the Network to produce a briefing highlighting the work of the Offender Health Collaborative (OHC), to show how self-assessment can be used to improve the quality of local offender services.
Crisis anniversary event programme
Designed as a commemoration of the 30th anniversary of Crisis, the homelessness charity, for a concert held at Shakespeare’s Globe Theatre. Highly commended in the PR Week awards. (An oldie but goldie.)
QualityWatch visual identity
QualityWatch is a five-year joint Health Foundation/Nuffield Trust programme, measuring care quality in the NHS in England.
The brief was to source and implement a visual identity that would reflect the 'digital-first' ethos of the joint venture. Working with a leading branding agency we managed the delivery of the new brand including procurement, design direction and internal communications.
The new identity successfully supported digital and print communications, an annual conference and other events.